Studio Owners Academy

Learn how to get more students and more free time.
Watch the video below to learn more. 🙂


Learn how to get more students and more free time, and create a profitable studio you love.

Have you ever wondered why some studios have 500+ students and grow every year consistently, while others struggle to break even and barely make a profit?

The secret lies in learning how to scale your studio instead of grow it.

Here's what that means...

This is what growing your studio looks like.

More students and more revenue might sound appealing, but if you only focus on growing, you might get more students, but you'll have less free time and significantly more problems.

And even though this stage of studio development is completely normal, it leaves most Studio Owners feeling some-what hopeless and burnt out.

And this is what scaling your studio looks like...

Every studio experiences the same growing pains to a certain degree, but when you scale your studio instead of grow it, you're able to get more students and generate more revenue, without losing any students, without more problems, and without giving up all of the things you love (like time with your family for example).

Imagine how it would feel to have more free time and more students...

Do you ever feel like there's too much to get done in a day, but not enough time in the day to do it? Or maybe you're feeling burnt out, because in addition to wearing most (if not all) of the hats in your business, you also have to deal with the never-ending nagging and criticism from parents.

Or maybe every year feels the same because despite your hardest attempts to get more students, you're still hovering close to the number of students you had last year, which means your reality of finally having the free time to enjoy the perks of a successful studio is becoming a distant dream.

Now, imagine a world where you could go about your day as you please, spending your time with the people you love, as you wish, wherever you want. Imagine what it would feel like to work less and still boost enrollment (without losing any students in the process).

Imagine a world where you could finally take some time off, without feeling guilty or worrying about everything that has to get done to keep the studio afloat.

The truth is that it's already a reality for Studio Owners just like you. So, how'd they do it?

Hey, what's up? I'm Austin Roberson.

I help Studio Owners like you simplify marketing, technology & business, so that you can get more students and make a difference through the Arts.

I also love desserts and a nice glass of wine on Fridays.

After dancing professionally for a couple of years, I went back to the University of Kansas where I completed a degree in Strategic Communications, which is basically marketing.

In 2015, just after completing a tour with Tremaine Dance Conventions, I launched my first online course called "Facebook Ads for Studios," and to my surprise, more than 200 Studio Owners ended up enrolling in that course.

Fast forward to present day, I now work with more than 300 Studio Owners from seven different countries across the world (which is surreal, yet humbling for a small-town boy from Kansas).

I've spent the past year overseeing the marketing and day-to-day operations of more than 50+ studios and before that, I spent about a year traveling to work with Studio Owners all over the world...

I ate dinner with their families, taught classes at their studios, talked with their students' parents, and of course, helped them revamp their marketing and create a plan to grow their business.

I also spent a lot of one-on-one time with them, learning about what they struggle with and helping them find solutions to save more time and money, and get more students.

Through it all, I learned that successful Studio Owners are only focusing on 7 things to grow and sustain a profitable studio...

Now these 7 things (what I call "pillars") exist in every profitable studio, and whether you recognize it or not, you've probably already started building many of these pillars in your business.


Here's a snapshot of the 7 pillars...

But that might leave you thinking, "If it's really that simple... then why don't I have more students already? Don't I deserve to be successful?"

Even though Studio Owners (yes you) are doing a lot of things right, the majority of Studio Owners are consistently making the same BIG mistakes...

And while it might seem like the obvious answer to creating a profitable studio is to simply get more students, successful Studio Owners know that's not the case.

Here's the 8 BIG mistakes Studio Owners make...

  1. Studio Owners tend to respond with their marketing based on whether or not their classes fill up. So they usually throw something together last minute and because their marketing was never strategic in the first place, they usually end up feeling like all marketing is a waste.

  2. Most have systems, but they still fail to automate the tedious tasks in their business, so they waste a lot of time on repetitive tasks, such as responding to parents who inquired about the studio, when they could simply automate those tasks and get back to doing what they love.

  3. Studio Owners have clear goals, but they don't have a plan to get there. In the end, this leads to procrastination instead of progress and every year ends up feeling the same.

  4. They try to do it all alone out of fear. This leaves most Studio Owners feeling overwhelmed and they end up sacrificing the things they love (like time with their family for example).

  5. Studio Owners don’t consistently market their studio. They do one BIG marketing push in the Fall and then again in the Spring, but they don’t market their studio throughout the year, because they're so tied up in the day to day tasks of running their business.

  6. They lack a consistent daily routine, which leaves them feeling like their business controls their schedule (and they continue giving up or sacrificing the things they love).

  7. Studio Owners have some students, and many have enough to keep the studio afloat, pay teacher salaries, etc., but they fail to focus on the numbers maybe out of fear that they won’t like what they see.

  8. They blame their location, competition, city, or market for their lack of growth, yet they know the studios around them are growing consistently.

But you don't have to make these same BIG mistakes because there is a way to boost enrollment consistently without feeling overwhelmed or giving up what you love.

So, why should you listen to me?

Ask any of clients and they'll confirm, most people know me as the Facebook ads guy (but there's actually a lot more to the story than most people know).

I've been featured at Misty Lown's event called Studio Owners University as well as Chantelle Duffield's event called Studio Expansion Live. I've been asked to speak at Clint Salter's events and I'm a guest speaker on his podcast too.

But don't take my word for it. Check out what Studio Owners from all over the world are saying about their results after working with me...

Introducing, Studio Owners Academy...

Learn how to get more students and more free time, and create a profitable studio you love.

Here's what to expect when you enroll...

Think of us as your studio's business coach and virtual marketing team.

To get started, you'll first need to submit a short application and be approved to join our community. Not all applications are approved and we allow current members to block other studios. That means applying early will always decrease the likelihood that you'll be blocked.

Once you're approved, we'll hop on the phone to help you get started. There are no commitments or extra fees and we'll never ask you to sign a contract.

When you get started, you'll get instant access to Academy Core, which is basically like Netflix for Studio Owners, as well as the Studio Marketing Vault, a collection of proven marketing ideas that our current members are using to get more students.

You'll be automatically registered for the next monthly call and I'll give you instant access to all of the previous monthly call recordings. Once you complete the on boarding process, you'll get to meet your virtual assistant and start delegating tasks to them right away (say hello to free time, your new best friend).

But what exactly is it and how does it work?


At its core, Studio Owners Academy is a coaching program for Studio Owners. Our goal is to inspire you, lead you, and instruct you on how to build a profitable and sustainable studio that provides a lifestyle you absolutely love. Here's a snapshot of exactly what's inside Academy Core.

Academy Course Library

The Course Library is basically like Netflix for Studio Owners. All of our mini courses are pre-recorded and you can access all of the content on your own schedule whenever it's convenient for you. The library has everything from full-blown mini courses about a specific topic like Facebook ads, to more more in-depth screenshare videos. If you get stuck, reach out. Our support team can create on-demand videos to help you crush your obstacles and challenges, and get fast results.

Studio Marketing Vault

You don't need to reinvent the wheel when it comes to marketing, because we'll give you access to our vault of ready-to-use marketing campaigns for studios. These campaigns are tested, tried, and true which means they've been proven to work for other studios. We'll give you everything you need to duplicate these campaigns for your studio, as well as hundreds of social media graphics for you to use on your own. We also provide shareable landing page templates and workflow blueprints too, that way implementing these campaigns is fast and easy.

Live Monthly Coaching

If you don't have time to watch the mini courses in any given month or if you feel like you're just not sure what to focus on, join me once a month for the live group call. If you can't make the call, send in your questions and I'll answer them live, then catch the recording later on. From to time to time, I bring other experts into the community to chat with our group and inspire us with what's working now in the industry. All calls are recorded and available for playback within 72 hours.


In addition to the Academy's Core Curriculum, you'll also get access to our team of virtual marketing assistants so that you can pass off the tedious tasks in your business and get back to doing what you love. We cover most tasks related to marketing, such as setting up Facebook ads, tweaking (and hosting) your website, scheduling email newsletters (and automated follow up campaigns), systemizing your free trial process, setting up landing pages, custom forms, and so much more.

Have a quick question? Chat with us now!

Misty Lown

Austin is enthusiastic, innovative, and honest. We’ve worked together on several projects now and he’s featured at our signature event, Studio Owner University. Austin has a real heart for seeing studio owners get last results, and I’m looking forward to future collaborations.

Misty Lown Founder, More Than Just Great Dancing


We have members from all over the world, so no matter what time of the day (or night) it is, someone is usually working on their business. That means you’ll get fast answers to your questions if you get stuck. But if other members don’t chime in and help you out, my team will always respond within 24 hours via email (often sooner). We don’t work on Sundays though, because we honor the Lord and spend that day with our families.

Have a quick question? Chat with us now!

Click the Button Below to Join the Waitlist

After you click the button below, fill out the form that pops up to join the waitlist. You'll be the first to be notified next time enrollment opens and we'll send you a free planner for stopping by.


[BONUS] Complimentary Live Event Tickets

Enjoy three full days of main sessions from guest presenters like Misty Lown, Alana Hess, and Scott Combs, then stick around and enjoy an entire day of hands-on marketing training with me and my team. We pack the house with Studio Owners from all over the world and get the ball rolling before you leave the event by implementing what you learned during the first few days. Executives get 1 ticket and Empire members get 2 tickets (to every event).


Next event:
Studio Owners Academy Live
Denver, Colorado
Oct. 12th to Oct. 15th, 2017

[BONUS] Private Call with Austin

Most Studio Owners fail at scaling a studio because they don't have clarity or a real plan for growth. But not you. Enroll on the Empire level, and I'll hop on a private call with you every month to help you brainstorm ways to get more students and implement what you're learning inside the program so that you can make back your investment quickly and get more students fast. And just a heads up, 80% of our clients break even on their investment within the first 60 days. 🙂

[BONUS] Studio Block

We want you to have the competitive edge in your community, which is why we allow all approved and active members to block at least one studio from joining the program. Enroll on the Executive level to block one studio or get started on the Empire level to block two. If they're located further than 30 miles from your studio, they cannot be blocked. This is completely optional and you don't necessarily have to block your competitors.

Click the Button Below to Join the Waitlist

After you click the button below, fill out the form that pops up to join the waitlist. You'll be the first to be notified next time enrollment opens and we'll send you a free planner for stopping by.


Test Drive the Academy Risk Free for 60 Days

If you attend the group coaching calls and work with us on at least two marketing projects and still don't feel like the Academy is right for you, let us know anytime within the first 60 days to get all of your money back, no questions asked. There are no commitments or contracts either, which means you can cancel at anytime.

We believe the Academy will be extremely valuable to your business, which is why we'll let you test-drive the community for the first 60 days, absolutely risk free. In the unlikely event you wish to cancel your account, all you have to do is send us an email and we'll take care of the rest.

Have a question? Email or chat with us.

Wondering which membership level is right for you?

You don't have to decide for certain right now and you can change your mind, even after you apply. But checkout the membership level descriptions below to get a better idea of which level is right for you. 🙂


If you've got more than 100 students and feel like you could use a close-to-part-time marketing team for your studio, choose this membership level. As an Empire member, you'll get access to the Academy Core Curriculum and a dedicated virtual assistant, plus I'll be there to personally coach you (and of course, push you) every month during our private calls. If you want to build a 6 or 7-figure Studio Empire, this membership level is for you.


If you're hovering around 100 students, and feel like you need an extra set of hands around the studio, this membership level is for you. You'll get everything the Academy has to offer, including virtual assistance, mini courses, live monthly coaching calls, proven marketing campaigns, and one live event ticket, but you won't get the personalized help and guidance from me (Austin). If you want more students and more free time, this membership level is for you. If you have less than 100 students, I recommend choosing this membership level.

How does the application process work?

Before you're eligible to enroll, you'll need to apply and get approved. If we feel like you're a good fit, we'll reach out via email and ask you to schedule a call. During the call, we can answer your questions and if you're up for it, help you get started.

Click the Button Below to Join the Waitlist

After you click the button below, fill out the form that pops up to join the waitlist. You'll be the first to be notified next time enrollment opens and we'll send you a free planner for stopping by.


Have a question? Email or chat with us.

DISCLAIMER: There are many factors that contribute to your success, most of which are out of my control. For that reason, your success is not guaranteed. Just because the strategies and concepts I teach inside the program have worked for other Studio Owners, that doesn't necessarily mean they'll work for you. Please don't enroll if you're expecting this course to save your business. If you apply now and end up enrolling, but feel like the Academy isn't worth every penny, send us an email within 60 days from the time you enroll to get all of your money back. No questions asked. And we can part as friends. 🙂